The Challenge
CarCover.com, a leading online retailer of car covers in the U.S. and Canadian markets, approached us with two key objectives:
1. Significantly grow their organic traffic through SEO.
2. Expand sales beyond their website by tapping into new digital sales channels such as Facebook, TikTok Shop, Amazon, Etsy, and Walmart.
At the time of onboarding, the site had minimal organic search visibility (~30 daily visits from Google) and relied heavily on paid advertising, with monthly revenue around $900,000.
700%
Original Traffic Increase
Start from 30 visit per day and rocket to 2,200 visit/day.
$3M
Revenue
Start at $900k and scale up to $3M/month
– 60%
Reduce Ads Cost
Reduced advertising costs from $28k to $4.7k/day
“We have been working on this project for exactly 12 months. The results are amazing, it is the result of a team that has followed the principles set out.”
Sandy Schadler
Marketing Consultant Expert
The Process
We executed a full-funnel growth strategy combining technical SEO, content optimization, paid media cost restructuring, and omnichannel sales development:
-
SEO Overhaul
- Performance Marketing Optimization
- Omnichannel Expansion
The Result
-
Revenue Growth: Monthly revenue increased from $900,000 to over $3 million (↑ 300%+)
-
Ad Spend Efficiency: Reduced ad spend by over 60% while maintaining and improving ROI
-
SEO Success: Increased organic traffic from ~30 visits/day to over 2,200 visits/day (↑ 70x)
-
Sales Channel Diversification: Successfully launched five new sales channels (Facebook, TikTok Shop, Amazon, Etsy, Walmart), establishing multiple new revenue streams
“We are very grateful to the eFOX staff. What we achieved was beyond our expectations. Although the contract is over, we will definitely work with eFOX in the near future.”
Lenna Emmer
CTO, CarCover.com
